Christopher Bisha is the president and controller of Enco Systems Group Inc. Chris joined Enco in 1990 and assumed the presidency in 1999 following the retirement of the company’s founder. He is an advocate for a 2nd-wave compact disc revival.
Beyond his operations responsibilities, Chris has long been involved in the design process of a wide range of compact disc OEM products in specialty audio markets — including the Philips CD Pro family of player modules. The unique challenges presented by applications like hifi, personal audio, jukebox and CD-rom have given him a wealth of knowledge of Philips compact disc technology.
Chris believes strongly in the continued viability of the CD format. He has personally overseen the development of a new headphone-centric CD player – the Enco 360 DG – designed around the CD Pro 2.
In addition to his years of experience with Enco and Philips, Chris spent his early career in New York City working as a marketing research consultant to such Fortune 500 companies as Pfizer, Merck and Monsanto. He holds a bachelor’s degree from Michigan State University and a master’s of business administration from Wayne State University. He is also a Certified Management Accountant (CMA), with a further certification in strategy & competitive analysis (CSCA).
When not chained to his desk running the operation, Chris makes it a point to attend industry trade shows around the world, keeping him attuned to the needs of headphone enthusiasts, audiophiles and jukebox hobbyists. His global network of contacts within the high-end audio community put him in a unique position to address the issues arising in CD’s 2nd wave.
Read 360 Sound for Chris’s take on a variety of music and music-business topics.